Regulator-posted notice

Breach notice filed by Merkle Direct Marketing (January 2010)

Organization named: Merkle Direct Marketing Provisional: identity as filed, not yet matched to the directory
Type as the source lists it: Theft

What the sources say

HHS OCR breach portal (HIPAA breaches affecting 500 or more individuals) Primary notice

Posted on the HHS OCR breach portal (HIPAA breaches affecting 500 or more individuals) with a submission date of Jan. 11, 2010.

Organization as reported: Merkle Direct Marketing, MD
Entity type as reported: Business Associate
Category as reported: Theft
Location of information as reported: Paper/Films
Submission date: Jan. 11, 2010
Observed by BreachRecords: 2026-10-18 16:15 UTC (revision 16112, row:7251)
Archived copy: Held in the private archive (provenance)

The covered entity's (CE) business associate (BA) mailed protected health information (PHI) of approximately 15,000 individuals to incorrect addresses due to an error in its quarterly address update process. The mailing contained demographic information, explanations of benefits, clinical information, and diagnoses. Upon discovery of the breach, the CE collected the returned mail and verified that it had not been delivered, and updated its HIPAA policies and procedures. Following OCR's investigation, the CE was able to recover all or nearly all of the misdirected envelopes.
The source's own words, from the revision above.

Figures, per source

15,000 individuals affected (total reported), as reported by the HHS OCR breach portal (HIPAA breaches affecting 500 or more individuals), source date Jan. 11, 2010, revision observed 2026-10-18.

Each figure is one source's figure with the basis that source gave. Figures from different sources are shown side by side and are not added, averaged or chosen between.

Timeline

Source dates are the dates the sources give. Observation dates are when BreachRecords recorded each revision.

2010-01-11Submission date at the HHS OCR breach portal (HIPAA breaches affecting 500 or more individuals)
2026-10-18Observed by BreachRecords (revision 16112)
2026-10-19Approved by a reviewer

Organizations linked by a reviewer

Merkle Direct Marketing Named as a service provider Provisional: identity as filed, not yet matched to the directory Linked 2026-10-19, method provisional.

Archived evidence

3dbc27dd5742e041cc1e7fe18cc669e2901fbd3b86b7007ed27948ff4d406e1f
text/csv, 5,530,996 bytes, from the HHS OCR breach portal (HIPAA breaches affecting 500 or more individuals), retrieved 2026-10-18 16:15 UTC. Archived privately · Provenance · Source page

Records reflect source filings as of the dates shown. BreachRecords is not a regulator.

Request a correction

A record that disagrees with its source, names the wrong organization or duplicates another is corrected after review. This form is about Breach notice filed by Merkle Direct Marketing (January 2010). We acknowledge every request within two business days. We reply by email.

The form is being set up. Check back soon.